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Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
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Facebook tests monetizing live video with mid-roll ads

Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

 

Keyword Planner begins expansion outside of the US and gives users some new ways to find keywords in the process.

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. First, those in the United Kingdom, Canada and Australia will now have access to Keyword Planner. Second, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based on product categories.

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Facebook tests monetizing live video with mid-roll ads

Facebook is rolling out mid-roll ads for long live broadcasts.

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”

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