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Facebook tests monetizing live video with mid-roll ads

Facebook tests monetizing live video with mid-roll ads

Facebook is rolling out mid-roll ads for long live broadcasts.

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”

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