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Suffered a rankings drop? Use this checklist to diagnose why

Suffered a rankings drop? Use this checklist to diagnose why

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why.

When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is a 10-point checklist to run through should you encounter a loss of positioning.

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