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Link building is (specialized) marketing

Link building is (specialized) marketing

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing.

Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing.

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