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Has machine learning created a new model for SEO ranking?

Has machine learning created a new model for SEO ranking?

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Take a help from an SEO Company USA.

Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.

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