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How SEO can create budget efficiencies in paid search campaigns
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Modern link building relies on a traditional public relations approach
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The Amazing SEO Benefits of Discovering Your Hidden Ranks

How SEO can create budget efficiencies in paid search campaigns

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

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Modern link building relies on a traditional public relations approach

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).

This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.

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The Amazing SEO Benefits of Discovering Your Hidden Ranks

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.

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