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Modern link building relies on a traditional public relations approach

Modern link building relies on a traditional public relations approach

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).

This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.

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