Everyday presents a new challenge, which is just code for a new opportunity.

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How can we, as SEOs, do better for our clients?

How can we, as SEOs, do better for our clients?

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

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