If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. Ask this same question to the internet marketing agency team and you might hear a slightly different answer. Not everyone realizes that your online competitors can be entirely different.
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.
My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.