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Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices.
Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the site. So he clicked on them.