Everyday presents a new challenge, which is just code for a new opportunity.

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Can SEOs make local search great again in 2017?
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Should you create device-specific PPC campaigns?
3
Link building is (specialized) marketing
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Google updates Penguin, says it now runs in real time within the core search algorithm
5
OpenStreetMap debuts Google Street View alternative
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Facebook’s latest algorithm change the news feed
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Happy Client Kelly Marshall from Salem, Oregon-USA
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Nearly 60 percent of searches now from mobile devices
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How your old content can help with SEO
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Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

Can SEOs make local search great again in 2017?

It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery.

Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO is going to get even tougher over the next year as Google culls the SERPs in favor of entities (aka Knowledge Panels, Local Packs and so on) and voice results. Kind of reminded me of this old sunshine and rainbows post.

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Should you create device-specific PPC campaigns?

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after.

The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re a group that relishes precise control. While device-coupled campaigns offered mobile-specific messaging, they removed the ability to target mobile/tablet-only keywords or to budget by device.

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Link building is (specialized) marketing

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing.

Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing.

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Google updates Penguin, says it now runs in real time within the core search algorithm

 

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

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OpenStreetMap debuts Google Street View alternative

OpenStreetMap (OSM) has launched an effort to build an open-source version of Google Street View, called (not surprisingly) OpenStreetView. The hope is to use crowdsourcing to generate street-level photography for OSM on a global basis.

To do this, OSM supporter Telenav has built Android and iOS apps for those who want to capture images for upload while driving. There’s some technical complexity to recording and uploading images. Thus it’s really not accessible to general users; the project is for “mappers” and mapping enthusiasts.

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Facebook’s latest algorithm change the news feed

This time, Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles.

“This could be a news article on a current event, a story about your favorite celebrity, a piece of local news, a review of an upcoming movie, a recipe or anything that informs you,” according to acompany blog post Facebook published on Thursday announcing the change. The blog post goes on to say that “Informative stories are therefore different for each person and will likely change over time.” Helpful!

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Happy Client Kelly Marshall from Salem, Oregon-USA

 

Our happy client Kelly Marshall from Salem, Oregon-USA, saying about services we provide her. Innovation is what drives us. ROI is what keeps our clients coming back.

 

Nearly 60 percent of searches now from mobile devices

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.

A recent report from Hitwise argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of 11 key categories and associated queries analyzed by Hitwise in its “Mobile Search: Topics and Themes” report. The company “examined hundreds of millions of online search queries” across PCs, smartphones and tablets between April 10 and May 7, 2016.

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How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Explains how to breathe new life into your content assets.

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. Read More

Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

 

Keyword Planner begins expansion outside of the US and gives users some new ways to find keywords in the process.

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. First, those in the United Kingdom, Canada and Australia will now have access to Keyword Planner. Second, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based on product categories.

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