Everyday presents a new challenge, which is just code for a new opportunity.

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Facebook tests monetizing live video with mid-roll ads
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New Google ranking study shows links are incredibly important to the ranking algorithm
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The key to local SEO

Facebook tests monetizing live video with mid-roll ads

Facebook is rolling out mid-roll ads for long live broadcasts.

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”

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New Google ranking study shows links are incredibly important to the ranking algorithm

Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever.

A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past.

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The key to local SEO

Want to spend more time doing great work and less time putting out fires? 

For long-term success with local SEO — to really make sure your clients or your boss are happy in the long term — there is a single important key. It’s not something cliche like “hard work” or “just do it.”And it’s not some inside tip on some specific signal to optimize.

The key to local SEO success is client education.

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