Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the site. So he clicked on them.
If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. Ask this same question to the internet marketing agency team and you might hear a slightly different answer. Not everyone realizes that your online competitors can be entirely different.
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.
My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.
Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day.
If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).
This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.
Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.
With a naïve business idea when I started my company, marketing was considered as part of it. But it didn’t took much time to realize that it was an indispensable aspect. Promotion and endorsement are most vital components of every business – small or big.
Behind every successful business, there is a success story that involves dedication and hardships. I duly accept, these facts are very much true. Additionally, there is something else that has worked as a boon for my business. Advertising and promotions are the vital factor in every business, but for the market of today, you definitely need a master stroke.
Search engine optimization is one active and powerful marketing since the online markets have accelerated in the recent years. In fact, internet has become a hub for business merchants, who have boosted their trade performances through such SEO Services in USA And this is the reason why such service is popular among the trader, especially the individuals who want to plunge into e-market.