If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. Ask this same question to the internet marketing agency team and you might hear a slightly different answer. Not everyone realizes that your online competitors can be entirely different.
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.
My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.
Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.
Behind every successful business, there is a success story that involves dedication and hardships. I duly accept, these facts are very much true. Additionally, there is something else that has worked as a boon for my business. Advertising and promotions are the vital factor in every business, but for the market of today, you definitely need a master stroke.
This time, Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles.
“This could be a news article on a current event, a story about your favorite celebrity, a piece of local news, a review of an upcoming movie, a recipe or anything that informs you,” according to acompany blog post Facebook published on Thursday announcing the change. The blog post goes on to say that “Informative stories are therefore different for each person and will likely change over time.” Helpful!
Our happy client Kelly Marshall from Salem, Oregon-USA, saying about services we provide her. Innovation is what drives us. ROI is what keeps our clients coming back.
Facebook is rolling out mid-roll ads for long live broadcasts.
Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”