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Some of the most common issues that interfere with naturally attracting good links
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Link building is (specialized) marketing

Some of the most common issues that interfere with naturally attracting good links

When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design.

You can find someone to argue for and against all four of these barriers, and I’d probably see some of those points in the last three cases, but I’m not sure much can change my mind about interstitials.

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Link building is (specialized) marketing

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing.

Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing.

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