KLonsys Blog

Everyday presents a new challenge, which is just code for a new opportunity.

1
The 4 Ps of SEO & digital marketing
2
How can we, as SEOs, do better for our clients?
3
Major Google ranking signals in 2017
4
Google AdWords Editor 12 is Now Available
5
How SEO can create budget efficiencies in paid search campaigns
6
Modern link building relies on a traditional public relations approach
7
The Amazing SEO Benefits of Discovering Your Hidden Ranks
8
Google Lens: Search the Web With Your Smartphone’s Camera
9
Reasons why websites still matter to local search in 2017
10
Why the Google Search Network is not working for your B2B business

The 4 Ps of SEO & digital marketing

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.

My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.

Read More

How can we, as SEOs, do better for our clients?

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

Read More

Major Google ranking signals in 2017

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day.

Read More

Google AdWords Editor 12 is Now Available

Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers.

In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads, support for bidding to maximize conversions, and more. Contact us for google adwords management services.

Read More

How SEO can create budget efficiencies in paid search campaigns

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

Read More

Modern link building relies on a traditional public relations approach

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).

This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.

Read More

The Amazing SEO Benefits of Discovering Your Hidden Ranks

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.

Read More

Google Lens: Search the Web With Your Smartphone’s Camera

Google’s I/O conference concluded this week, and if there’s one thing people will be talking about long after it’s over it’s Google Lens.

Google Lens is a technology that integrates Google’s search engine with a smartphone’s camera. By taking a photo with Google Lens your camera will be able to recognize objects and search for them on the web.

Read More

Reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.

Read More

Why the Google Search Network is not working for your B2B business

Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn’t work for them.

Read More

  • We Certified
  • We Accept
  • We Secured

    SiteLock