KLonsys Blog

Everyday presents a new challenge, which is just code for a new opportunity.

1
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
2
Facebook tests monetizing live video with mid-roll ads
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New Google ranking study shows links are incredibly important to the ranking algorithm
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The key to local SEO
5
The art of link building: Why creating connections is the key to success

Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

 

Keyword Planner begins expansion outside of the US and gives users some new ways to find keywords in the process.

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. First, those in the United Kingdom, Canada and Australia will now have access to Keyword Planner. Second, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based on product categories.

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Facebook tests monetizing live video with mid-roll ads

Facebook is rolling out mid-roll ads for long live broadcasts.

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”

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New Google ranking study shows links are incredibly important to the ranking algorithm

Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever.

A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past.

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The key to local SEO

Want to spend more time doing great work and less time putting out fires? 

For long-term success with local SEO — to really make sure your clients or your boss are happy in the long term — there is a single important key. It’s not something cliche like “hard work” or “just do it.”And it’s not some inside tip on some specific signal to optimize.

The key to local SEO success is client education.

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The art of link building: Why creating connections is the key to success

The internet was developed for one main purpose: to create connections.

Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people.

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