Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.
If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).
This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.
Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn’t work for them.
With a naïve business idea when I started my company, marketing was considered as part of it. But it didn’t took much time to realize that it was an indispensable aspect. Promotion and endorsement are most vital components of every business – small or big.
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. Take help from Local SEO Company to promote your business.
That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. This is the latest in the long-running survey that David Mihm began almost a decade ago. The survey went on hiatus in 2016, then Mihm handed it over to Darren Shaw.
According to BuzzSumo, the Internet grew by a little over 500 Link building-related articles last month.
Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of Link building done right).
The first day of spring is less than a week away. That means people will soon be thinking about, planning, and searching for family-friendly vacation deals. If you operating any tours then take a help of vacation SEO company.
How can you influence consumers at this important time of the year? You’ll need to know who’s searching, what people will be searching for, and how they’re searching.
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Take a help from an SEO Company USA.
Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.
Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.
With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape.