digital marketing services Archives - Page 2 of 4

The limitations of Google AdWords demographic targeting

Sep 19 2017

Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income.

These levers can be useful for targeting search campaigns only to the most relevant groups, as well as for improving the performance of particular demographic groups by creating catered experiences for them.

Aug 18 2017

If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. Ask this same question to the internet marketing agency team and you might hear a slightly different answer. Not everyone realizes that your online competitors can be entirely different.

Aug 09 2017

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.

My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.

Jul 26 2017

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

Jul 12 2017

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day.

Jul 04 2017

Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers.

In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads, support for bidding to maximize conversions, and more. Contact us for google adwords management services.

Jun 22 2017

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

Jun 13 2017

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).

This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.

Jun 01 2017

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.

May 24 2017

Google’s I/O conference concluded this week, and if there’s one thing people will be talking about long after it’s over it’s Google Lens.

Google Lens is a technology that integrates Google’s search engine with a smartphone’s camera. By taking a photo with Google Lens your camera will be able to recognize objects and search for them on the web.