Everyday presents a new challenge, which is just code for a new opportunity.

1
The Amazing SEO Benefits of Discovering Your Hidden Ranks
2
Effective Ways to Use Content for Link Building
3
Has machine learning created a new model for SEO ranking?
4
SEO priorities for the new year!
5
Relaunching your website? Don’t forget an SEO audit!
6
Can SEOs make local search great again in 2017?
7
Should you create device-specific PPC campaigns?
8
Google updates Penguin, says it now runs in real time within the core search algorithm
9
7 types of keywords to boost your SEO strategy
10
Suffered a rankings drop? Use this checklist to diagnose why

The Amazing SEO Benefits of Discovering Your Hidden Ranks

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.

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Effective Ways to Use Content for Link Building

According to BuzzSumo, the Internet grew by a little over 500 Link building-related articles last month.

Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of Link building done right).

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Has machine learning created a new model for SEO ranking?

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Take a help from an SEO Company USA.

Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.

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SEO priorities for the new year!

With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape.

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Relaunching your website? Don’t forget an SEO audit!

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.

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Can SEOs make local search great again in 2017?

It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery.

Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO is going to get even tougher over the next year as Google culls the SERPs in favor of entities (aka Knowledge Panels, Local Packs and so on) and voice results. Kind of reminded me of this old sunshine and rainbows post.

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Should you create device-specific PPC campaigns?

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after.

The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re a group that relishes precise control. While device-coupled campaigns offered mobile-specific messaging, they removed the ability to target mobile/tablet-only keywords or to budget by device.

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Google updates Penguin, says it now runs in real time within the core search algorithm

 

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

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7 types of keywords to boost your SEO strategy

Wondering what kinds of keywords you should be targeting? How to categorize keywords using a personalized and industry-focused approach.

Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop.

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Suffered a rankings drop? Use this checklist to diagnose why

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why.

When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is a 10-point checklist to run through should you encounter a loss of positioning.

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