Everyday presents a new challenge, which is just code for a new opportunity.

1
The ever-increasing importance of usability and trust in link building
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Modern link building relies on a traditional public relations approach
3
The Amazing SEO Benefits of Discovering Your Hidden Ranks
4
Reasons why websites still matter to local search in 2017
5
Why the Google Search Network is not working for your B2B business
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2017 Local Search Ranking Factors survey results
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Effective Ways to Use Content for Link Building
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6 ways to grow your podcast audience with SEO
9
SEO priorities for the new year!
10
Relaunching your website? Don’t forget an SEO audit!

The ever-increasing importance of usability and trust in link building

Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the site. So he clicked on them.

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Modern link building relies on a traditional public relations approach

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR).

This is because over the last few years, Google has minimized the effects of easily game able ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not.

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The Amazing SEO Benefits of Discovering Your Hidden Ranks

Any website that’s had SEO work done has potentially hundreds or even thousands of undiscovered hidden ranked keywords lurking in the top 100 positions of search engines. Hidden ranks are one of the biggest SEO treasure troves that unfortunately are neglected by website owners and SEO experts, often due to low awareness of the subject. So, what can you do about it? Read on.

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Reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.

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Why the Google Search Network is not working for your B2B business

Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn’t work for them.

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2017 Local Search Ranking Factors survey results

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. Take help from Local SEO Company to promote your business.

That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. This is the latest in the long-running survey that David Mihm began almost a decade ago. The survey went on hiatus in 2016, then Mihm handed it over to Darren Shaw.

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Effective Ways to Use Content for Link Building

According to BuzzSumo, the Internet grew by a little over 500 Link building-related articles last month.

Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of Link building done right).

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6 ways to grow your podcast audience with SEO

Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.

Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.

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SEO priorities for the new year!

With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape.

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Relaunching your website? Don’t forget an SEO audit!

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.

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