Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the site. So he clicked on them.
Google’s I/O conference concluded this week, and if there’s one thing people will be talking about long after it’s over it’s Google Lens.
Google Lens is a technology that integrates Google’s search engine with a smartphone’s camera. By taking a photo with Google Lens your camera will be able to recognize objects and search for them on the web.
Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. Take help from Local SEO Company to promote your business.
That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. This is the latest in the long-running survey that David Mihm began almost a decade ago. The survey went on hiatus in 2016, then Mihm handed it over to Darren Shaw.
According to BuzzSumo, the Internet grew by a little over 500 Link building-related articles last month.
Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of Link building done right).
The first day of spring is less than a week away. That means people will soon be thinking about, planning, and searching for family-friendly vacation deals. If you operating any tours then take a help of vacation SEO company.
How can you influence consumers at this important time of the year? You’ll need to know who’s searching, what people will be searching for, and how they’re searching.
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Take a help from an SEO Company USA.
Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.
Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.
With New Year’s Day still fresh in our memories, there is no better time to step back and take stock of your SEO campaigns. Look for any quick wins and identify the larger projects that will help you start the year in great shape.
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.