Everyday presents a new challenge, which is just code for a new opportunity.

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Google Lens: Search the Web With Your Smartphone’s Camera
2
Reasons why websites still matter to local search in 2017
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6 Ways Families Use Search to Plan Vacations
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6 ways to grow your podcast audience with SEO
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Can SEOs make local search great again in 2017?
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Should you create device-specific PPC campaigns?
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Google updates Penguin, says it now runs in real time within the core search algorithm
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Nearly 60 percent of searches now from mobile devices

Google Lens: Search the Web With Your Smartphone’s Camera

Google’s I/O conference concluded this week, and if there’s one thing people will be talking about long after it’s over it’s Google Lens.

Google Lens is a technology that integrates Google’s search engine with a smartphone’s camera. By taking a photo with Google Lens your camera will be able to recognize objects and search for them on the web.

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Reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.

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6 Ways Families Use Search to Plan Vacations

The first day of spring is less than a week away. That means people will soon be thinking about, planning, and searching for family-friendly vacation deals. If you operating any tours then take a help of vacation SEO company.

How can you influence consumers at this important time of the year? You’ll need to know who’s searching, what people will be searching for, and how they’re searching.

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6 ways to grow your podcast audience with SEO

Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.

Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.

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Can SEOs make local search great again in 2017?

It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery.

Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO is going to get even tougher over the next year as Google culls the SERPs in favor of entities (aka Knowledge Panels, Local Packs and so on) and voice results. Kind of reminded me of this old sunshine and rainbows post.

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Should you create device-specific PPC campaigns?

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, of course, followed suit soon after.

The PPC world at large was not pleased. I think I speak for many of my peers when I say we’re a group that relishes precise control. While device-coupled campaigns offered mobile-specific messaging, they removed the ability to target mobile/tablet-only keywords or to budget by device.

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Google updates Penguin, says it now runs in real time within the core search algorithm

 

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

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Nearly 60 percent of searches now from mobile devices

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.

A recent report from Hitwise argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of 11 key categories and associated queries analyzed by Hitwise in its “Mobile Search: Topics and Themes” report. The company “examined hundreds of millions of online search queries” across PCs, smartphones and tablets between April 10 and May 7, 2016.

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