Everyday presents a new challenge, which is just code for a new opportunity.

1
Google Maps ads are changing to help local businesses become more visible.
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Nearly 60 percent of searches now from mobile devices
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Suffered a rankings drop? Use this checklist to diagnose why
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New Google ranking study shows links are incredibly important to the ranking algorithm
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The key to local SEO
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The art of link building: Why creating connections is the key to success

Google Maps ads are changing to help local businesses become more visible.

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps?

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Nearly 60 percent of searches now from mobile devices

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country.

A recent report from Hitwise argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of 11 key categories and associated queries analyzed by Hitwise in its “Mobile Search: Topics and Themes” report. The company “examined hundreds of millions of online search queries” across PCs, smartphones and tablets between April 10 and May 7, 2016.

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Suffered a rankings drop? Use this checklist to diagnose why

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why.

When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is a 10-point checklist to run through should you encounter a loss of positioning.

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New Google ranking study shows links are incredibly important to the ranking algorithm

Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever.

A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past.

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The key to local SEO

Want to spend more time doing great work and less time putting out fires? 

For long-term success with local SEO — to really make sure your clients or your boss are happy in the long term — there is a single important key. It’s not something cliche like “hard work” or “just do it.”And it’s not some inside tip on some specific signal to optimize.

The key to local SEO success is client education.

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The art of link building: Why creating connections is the key to success

The internet was developed for one main purpose: to create connections.

Today, search engines have become a core piece in carrying out that purpose. SEO is far more than a group of marketing tactics and manipulations. It’s about helping people connect with other people.

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